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Most creators think certain brands are only for 19-year-olds.
Because that’s all you see on TikTok.
Gym girls.
College kids.
Dorm room setups.
But that’s surface-level marketing.
Behind the scenes, brands are trying to expand.
Why?
Because older audiences mean:
More spending power.
Higher retention.
Higher lifetime value.
And right now… almost nobody is pitching them from that angle.
Here are 3 brands where that shift is happening.
1) Opal
Most people think Opal is for students trying to focus.
Because that’s how it’s positioned publicly.
But ask yourself:
Who actually struggles with screen addiction the most?
– Burned-out professionals
– Founders
– Remote workers
– Parents
The 28–50 crowd has:
More stress.
More responsibility.
More money.
They’re not trying to “study better.”
They’re trying to get their life back.
That’s a completely different angle.
If you’re older, your positioning should be:
“I used this to stop wasting 3 hours a day.”
Not:
“This helps me study.”
CONTACT
Growth Director: Marjolaine Chirpaz
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/marjolaine-chirpaz
2) Claude (Anthropic)
Everyone markets AI tools to students.
Because students are loud.
But the real money audience?
– Consultants
– Agency owners
– Lawyers
– Founders
– Operators
The 23+ professional crowd.
They don’t care about essays.
They care about:
Saving time.
Making money.
Replacing headcount.
If you’re older, you don’t pitch:
“Claude helped me write faster.”
You pitch:
“Claude replaced a $2k/month assistant.”
That’s expansion positioning.
And most creators aren’t thinking that way yet.
CONTACT
Head of Growth Marketing: Sunil Subhedar
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/subhedar
3) Celsius
Most people think Celsius = 20-year-old gym girls on TikTok.
Because that’s what you see.
But zoom out.
Who actually buys energy drinks consistently?
– 30–45 professionals
– Parents who train at 6am
– Corporate employees with long days
– People who can afford buying cases, not single cans
The older demographic is way more valuable long term.
If you’re 30+, your angle isn’t:
“Pre-workout vibes.”
It’s:
“This gets me through back-to-back meetings without crashing.”
That’s what brands want to test next.
And almost nobody is pitching it.
CONTACT
VP Brand Marketing: Katie Turoff
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/katie-turoff-0756a11a
Why This Matters
Most creators chase what’s visible.
The visible market is crowded.
The expansion market is quiet.
Brands don’t announce demographic shifts loudly.
They just start testing.
If you pitch from the right angle, you don’t compete with 1,000 creators.
You compete with almost nobody.
These are 3 brands.
There are 100+ more quietly testing right now.
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– Verified decision-maker contacts
– Direct emails
– Positioning notes like this
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And if you sign up, I’ll personally do a FREE portfolio audit for you.
Not generic feedback.
Actual breakdown:
– What’s weak
– What to fix
– How to reposition yourself to close higher-paying brands
Most creators send more emails.
The smart ones adjust positioning.
Reply and tell me:
Are you under 25… or 30+?
Because your strategy should not look the same.